Car brochures and marketing assets
Working at Milestone Creative in Beaconsfield
Design & layout, image retouching & finished artwork for print
Hyundai refreshed their brochure range and it became my project to develop a new look and feel for the brand's UK market.
For the brochure covers I referenced a section of the logo to make the curved sweep, and frosted the background image in that area to make the cars pop off the page.
As was the case with all of these covers, the car had to be cut out of the image, background and road given motion blur to make the static shots more dynamic.
For the Range cover individual top-down shots of the cars were coloured in Photoshop and collaged together to make a metallic fleet effect.
Apart from cutting out cars to change backgrounds, and cutting out bodywork to make sample paint range images, there were also some quite challenging Photoshop jobs.
In this example, the client wanted to show the roomy interior of the Getz, but without the central pillar obscuring the view. Doors were removed from the car and individual shots taken. I stitched the two together and carefully removed the pillars and painted the missing seat and floor parts back in.